All About SEO
The truth about
SEO in 2024
Underquoting an SEO client is a surefire way of getting the worst return on investment possible. This is because SEO is an ongoing competition. It is a search engine ranking race where the goal is to not simply finish first but to remain at the front of the pack; to influence the direction of those behind you.
Assuming there are many in front of you, it is important to understand just how fast you have to run to surpass the competition. If you keep running at the same speed you will never catch up.
Your investment in SEO is what will determine your speed and your ranking. Do you want to run faster? Invest more! More budget means more time. Akin to a personal trainer, the more time you spend, the more progress you will see.
If you are investing $200 a month, and those ahead of you are investing $2500 a month, how are you supposed to surpass them? You cannot. It is important to calculate work on your speed so that results can be guaranteed.
If you were to invest $3000 a month, you could open up many avenues to revenue and strategically place yourself at the top of Google. With active leads and an additional $10,000 – $50,000 coming in, you would have an excellent return on investment.
SEO FAQ
Commonly asked SEO questions
No, SEO is an ongoing process. Search engines frequently update their algorithms, and your competitors are continuously optimizing their content. Regularly updating your website's content, monitoring rankings, and adapting to changes are essential for sustained SEO success.
Is SEO a one-time task?
On-page SEO refers to optimizing individual web pages to improve their visibility and relevance for specific keywords. This includes optimizing content, headings, meta tags, URLs, and internal linking.
Off-page SEO involves activities conducted outside your website to improve its authority and reputation. This includes building high-quality backlinks, social media marketing, influencer outreach, and brand mentions.
What is off-page SEO?
Backlinks are incoming links from other websites to yours. They are a crucial factor in search engine algorithms, indicating the credibility and authority of your content. High-quality backlinks can significantly improve your website's SEO rankings.
How do backlinks affect SEO?
How It Works
1
Join Engage SEO
Give us a few details about your website, your products, and your competition. If you don’t know, that’s totally fine too – we’ll walk you through it and figure it out for you. Michigan SEO companies have no clue in most cases how to truly accomplish this.
2
We’ll design your campaign
We’ll investigate your site, and your competition, and determine the best strategy for you. We’ll take a look at easy-win keywords and find the gaps in your content.
3
Onboarding call
After research, your campaign manager will schedule an onboarding call to review the campaign and answer questions. Once you approve the order, we begin working!
4
Start the campaign production
Once approved, the fulfillment process typically takes 30 days to be completed. If you would like to be hands-off, we can auto-approve your orders ten days after submission.
5
Track results
We get it, tracking SEO results takes time and patience. That’s why we also give you access to our campaign report to check your current keyword rankings and progression.
6
Receive a report and follow up
Each month you’ll receive reports of everything we’ve done, 100% transparent. You’ll have the opportunity to book a call to review your progress with your campaign manager every month!
Keyword Ranking
keyword research is an often overlooked element of a successful SEO strategy, but it plays an integral role. By effectively researching keyword phrases that are relevant to your website, you can ensure that the right people are finding and consuming your content. Through keyword research, you can develop a keyword-focused keyword strategy that goes further than simply targeting popular words and phrases; it involves analyzing trends and discovering untapped keyword opportunities in order to gain an advantage over competitors. Targeting the right keywords for your website can also help with other aspects of SEO such as link building and creating content. Put simply, keyword research is essential for ensuring your website appears in the top results of search engine pages and increases visibility with potential customers.
Backlinks & Techincal SEO
Why are backlinks important?
Backlinks are especially valuable for SEO because they represent a "vote of confidence" from one site to another. In essence, backlinks to your website are a signal to search engines that others vouch for your content.
Google My Business
Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
Starter
($199 per month)
What you get with Engage SEO Starter
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High-Quality Content
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Content optimized to rank highly in search engines.
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Strategic Link-Building Diversified, effective link-building plan to push your site to the top.
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Transparent reporting know exactly what is happening with your campaign.
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Advanced Keyword Research We’ll identify what terms your target audience is actually searching for.
Premium
($299 per month)
What you get with Engage SEO Starter
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High-Quality Content
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Content optimized to rank highly in search engines.
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Strategic Link-Building Diversified, effective link-building plan to push your site to the top.
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Transparent reporting know exactly what is happening with your campaign.
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Advanced Keyword Research We’ll identify what terms your target audience is actually searching for.
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Dedicated Campaign Manager Get an expert dedicated to monitoring your campaign.
Entrepenuer
($499 per month)
All features of premium +
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100 Local directory listings each month
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150 DA Follow Backlinks monthly
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150 NA Backlinks
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1,000 Local Google map citations
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Automatic toxic backlink removal via Google
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Dedicated Campaign Manager Get an expert dedicated to monitoring your campaign.
Here at Engage, we are all about real results, transparency & return on investment. The proof is clear and that's why our own SEO has us ranked 1 in the United States for "Affordable Web Design"
OUR SEO DELIVERS REAL RESULTS
Search Rankings/Search Engine Optimization (SEO): Google & Bing’s search engines algorithms are constantly changing, and recently Google has set a timeline of every six months it updates its results. Search Engine Optimization remains the workhorse of leads and getting visitors to take notice of your business because the Internet is very popular. 80% of all search engine clicks go to the first 4 organic listings on search engines. If your website does not appear on the first page, you’re passing up a great opportunity. Don’t miss out on success and give your competition a huge advantage over your company. Contact us for help.
